The PostOwl logo

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I’m no graphic designer. So when I needed a logo for PostOwl I looked around the web for inspiration.

After a few fruitless searches it was with great serendipity that I landed on Alexandra Fitzgerald’s portfolio page. As part of a college project Alexandra had designed a logo for a fictional postal company called Post Owl. And what a fantastic design it is! Not only do I love the colours and logo, the concept mirrors my ideas for PostOwl wonderfully:

Post Owl Postal Services​
The Creation of a Fictional Postal Service​

Post Owl Postal Services is an alternative mail service which promises fast delivery, quality service and a memorable experience. The slogan “Make it Special” gives consumers a reason to go back to “snail mail” services, such as Post Owl. It reinforces the idea of letter-writing as a personal experience that strengthens the bond between sender and recipient.

So make it special, use Post Owl.

As you can see Alexandra has graciously granted the use of her logo on this site while I launch PostOwl. I’m really thrilled to be able to use it. Thank you!

(Photo credit: Alexandra Fitzgerald)

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Maker’s high

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Creating, making or building things is a guaranteed way to make you feel happier.

It’s easy to fall into a pattern of passive consumption (surfing the web, watching TV, reading) which is great in moderation, but soul destroying in excess.

The joy of taking time to write something on a regular basis is part of the motivation for making PostOwl. Writing makes us happier.

For me, the act of writing creates the builder’s high. Most pieces are 1000+ words. They involve three to five hours of writing, during which I’ll both hate and love the emerging piece. This is followed by another hour of editing and tweaking before I’ll publish the piece, and the high is always the same. I hit publish and I grin. That smile is my brain chemically reminding me, Hey, you just added something new to the world.

(Michael Lopp)

I’m making PostOwl because I want to write more letters and keep in touch with people in a way that combines the best of email, hand written letters and social networks. I hope that you might like to do this too.

PostOwl is being created by me at the moment. Programming and designing a web application is a tough task – especially on your own! It’s exciting and sometimes overwhelming. I can’t wait to share it with the world when it’s ready. Making something that helps others rejuvenate the art of letter writing sounds like a great opportunity.

Why am I telling you all this? The plan is for PostOwl to be successful. The making part is already underway. This first blog post marks the start of getting the word out:

Do things, tell people
(Carl Lange)

Do you want to be among the first to hear when PostOwl is ready? Enter your email on the home page.

(Photo Credit: Paul Posadas)

 

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